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Sweet Heritage

The legacy of Gupta Brothers® began in some time in the year  1888 on the auspicious day of Buddha Purnima, when one young man The founder - Mahadeo Prasad Guptanamed Mahadeo Gupta from Sujan ganj a small village near Jaunpur, Uttar Pradesh, just married, came to Calcutta to try his luck with the idea of opening a Desi Mithai Shop in the city with 300 Rupees He rented a Small 400 sq.ft. Shop at the ground floor at 52 chetla Road Alipore, and about 400 sq.ft for living on the 1st floor for Rs 5/- and started his Desi Mithai shop without putting any signboard as the Landlord didn’t allowed to put one. The shop became popular very fast with the excellent variety of Hing ki Kachori Sabji, Halwa, Jalebi and Samosa. Late Ram Chandra GuptaThe time passed and the Bhaiya ji became the father of two sons. Lakshmi Narayan and Ramchandra, the two brothers were of different nature and didn’t wanted to be Halwai's for ever. The elder brother Lakshminarayan Gupta had a great urge for electronics while the younger one Ramchandra Gupta was deeply in the practice of Homeopathy Medicine, which gave him lot of fame for rendering voluntary service to the people and in the studies of occult sciences. The two common things among the two Gupta brothers were, first Photography. Where Ramchandra used to shot pictures of the family and others, and the elder brother Laxmi Narayan used to develop and print them in house no wonder, they were miraculous at their time. The second thing common was the inherited Mithai Shop, and a passion to create something. New always…Founder's wife

With a very deep & vast knowledge in Homeopathic Ramchandra became very popular among the rich and poor of the Chetla for prescribing accurate medicines and curing chronic diseases successfully, even at the shop he was always found with a box full of Homeopathy medicines and Materia Medica... Which diverted him from his business to a social worker…whereas Lakshminarayan used to look after the shop in the day time and, worked on the dream project, of making his own radio, at night…

Time passed ...the family of two developed. Both the brothers got married. Laxminarayan married an young lady Rajjo Devi from the native place Sujanganj and unfortunately had no issue, Ramchandra Married Smt. Taramani Devi of Jaunpur UP and have a family of five Sons and two Daughters.

The shop was gaining popularity day by day and established as one of the most popular sweet shops of Alipore.

Today we have become the leading manufacturers of Chena decorative sweets Calcutta.

1947: 15th August 00 Hours India

The day of the Indian Independence …The Day of the Birth of the Ist successor of the third Generation of the Gupta Brothers - Prakash Chandra Gupta

The Sun logo1948: The Sun Logo was Conceived

1955: Sweets from different parts of UP and Bengal were added

1967: A Chaat and Teashop opened beside the sweet shop

1970: Sudden demise of the greatest personality of the Gupta Brothers Sri Ramchandra Gupta at the young age of 44Years with a massive cerebral stroke.

1972: Another Tragedy...

Sri Laxminarayan Gupta Passed away.

Era of new challenge and struggle started for the Brothers Gupta who were too young to handle the business after the sudden demise of their ancestors

The Army of Five

Under the concrete guideline of Mother Smt. Taramani Gupta…

  • The eldest one Prakash 25(yrs)
  • Gajendra (14yrs)
  • Lalit (12yrs)
  • Umesh (8 yrs)
  • And the youngest one Rajesh (just 3yrs then)

This Period was too hectic and struggling for the family. It was the Brave mother who kept the young brothers united and led them towards greater success

1974: A new concept and Revolution started with the invention of the new sweet dish 'Abar Khabo'

Abar Khabo literally means ONCE MORE in English. It is formed of two Bengali words ABAR = AGAIN and KHABO = Eat

It was a good result of our constant research and an urge to create some thing new always…

Calcutta is famous for Rossogolla, Misti Doi and Sandesh, and we are into the manufacturing all these but there were lot of people specially who were not Bengalis and always wanted a taste of North into the sweets of east just to fulfill this particular need a combination of Rossogolla, Sandesh and Malai along with some secret recipe was experimented, developed and presented to the customers.

It was our general practice to sample our latest products free to our customers, so when this new recipe was offered to different customers, the reaction was great. Everybody from aged 6-60 liked it no matter he was a Bengali or Marwari or any caste any country, people just loved it and when we asked them for there remarks they only said… ONCE MORE. Ureka! Here comes the idea for the new name "ABAR KHABO"

Once more please…

This particular product gave us lot of name and fame it become the most popular sweet dish of Calcutta after Rossogolla. All the sweets shop started copying it, you go to any good sweet shop in Calcutta and ask for Abar Khabo. They will give you, may be you wont say ONCE MORE after eating it …because the secret of our recipe is still a secret…

1975

  • Lots of Varieties in Chena Decorative sweets added to the list

1978

  • Renovation and Modernization of Chetla Shop started

1980

  • Gupta Brothers become more popular serving more people a day
  • Foundation of shop owners associations of Chetla by Prakash…to develop the trade and business in chetla
  • Chetla Babsayee Samity was formed with Prakash Chandra Gupta as a Secretary

1982

  • Panir S/w Dhokla being introduced for the first time
  • Along with Basket Chaat Cone Samosha

1984

  • The Abarkhabo Shoppe™ Slogan added to create distinction
  • More of ABAR KHABO…
      • Fresh Lichi Abar Khabo, Alphanso Abar Khabo, Rose Abar Khabo
      • Pineapple S/w Sandesh being introduced with the concept of Panir s/w Dhokla
  • Planning of diversification…foundation laid for waste cotton yarn manufacturing unit at Jaunpur UP

1988

  • Year of diversification…
  • ShreeRam Textiles
  • A cotton yarn-manufacturing unit at Jaunpur opened

1990

  • The all new Fresh Strawberry Abarkhabo being introduced…mmmm
  • New Blister packaging For Abarkhabo and PVC Decorative Boxes being Introduced designed in-house.

1991: 28th March

  • We lost our beloved mother
    End of an immortal story. She was our mentor who taught us "unity, hardwork, and ahinsa ..."

1992: 16th May

  • Another great Loss - we lost our Leader Sri Prakash Ch Gupta. He died of cardiac arrest, while he was on dialysis at Bellevue Clinic
  • It was also a great loss of the people of chetla; they kept their business closed for two days… His death was mourned by each and every person of Chetla.
  • Deputy Mayor of Calcutta Shri Mani Sanyal was the chief guest in the condolence ceremony called by the people of chetla at the Chetla hat

1993

  • Steps towards reaching more people started
  • Food stall at Book fair …a great success gained more popularity

1994

  • A new challenge! The Abarkhabo ShoppeA sister concern The Abarkhabo Shoppe™ launched at Ballygunge Park Rd (A forbidden place at the Himadri apartments where several people tried to do different business but failed to succeed? For last 13 years or so… The shop was completed in two months time)

1995

  • Initiative taken to introduced More snacks & Savories
  • Packaging and Design improved

1996

  • The Gupta Brothers at Ballygunge recognized as the most successful shop in recent years. Then one stop shop for Sweets as well as Namkeen and continental snacks of its kind
  • Participated In International Food Festival at Calcutta club

1997: 15th August

  • 50 years of Indan Independence and 50th Birth anniversary of our beloved brother Late Prakash Ch.Gupta
  • Celeberation of 50 years of Indipendence at our shops
  • Another Year another challenge - Take over of KBC - a fast food restaurant at 82 A Sambhunath Pandit Street which failed to run just after six months of opening.

1998: New Logo Conceived for The Restaurant

  • Operation Restaurant started
  • Renovation of Kitchen Façade, Menu etc…

Thali Gharwali1999

  • Good results
  • Renovation of Frontage done
  • Thali Gharwali Logo adapted
  • Thali–Gharwali became the best selling dish of the restaurant
  • Interior work still in progress
  • Project started for Gupta Brothers Online http://www.guptabros.com

 

 
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